The Celtic Racing Team
Race season is almost here and we’re gearing up for another
thrilling ULHRA season in 2008. After
last year’s hardships the Celtic Racing Team is back stronger than ever and
ready to fly over the waters toward our ultimate goal of securing the National
High Points Championship. If your company is
looking for ways to create or broaden “brand awareness” Celtic Racing Team is
looking for you. Speed, thunder,
excitement and hundreds of thousands of enthusiastic fans combine all the right
elements for the kind of exposure that can add tremendous value to
corporate sponsors.
The Celtic Racing UL-13 program is a fun and exciting way to
promote sponsor products in a different venue. Reaching more and more
passionate fans, who absolutely love hydroplane racing, this is an opportunity
to invest in new market places and acquire new loyal customers. Your support and enthusiasm makes this a
fantastic way to hi-light your business and product lines.
Your Participation
We can tailor
packages to suit your wishes with various levels of exposure, from logo size on
the boat and tow vehicle, to PA announcement opportunities and web-site
positioning depending on your desired level of involvement. The ULHRA web site
will have live video streaming from each race, so even if you can’t attend a
race you can stay connected with your team. With new promotional UL sponsor’s
ads on both the ULHRA web site and the Celtic Racing Team web site 24/7 you
will have even more exposure for your business. Additionally, the hydroplane is
available, when not racing, for display at special events you may be planning;
Open House, Product Launch, Customer Appreciation or other gatherings.
Your sponsorship will include, but not be limited to, the
following promotions:
- Your logo placed on the UL-13
hydroplane and the opportunity for your logo to be placed on the teams tow
vehicle, acting as a high-impact traveling billboard and generating
enormous attention as it travels cross-country.
- Your company’s ad in Thunder
& Lights MagazineTM, a full color 100+ page publication
with 150,000 copies printed. It is distributed at all venues on the ULHRA
race schedule and available for display at your place(s) of business.
- Hospitality
Suite opportunities at prominent race events for client and employee
appreciation.
- Prominent internet web site
coverage at ULHRA.org and Celticracingteam.com with promotional ads that
will include your companies name and logo.
- Product sampling and/or display
opportunities at each race site.
- Local TV and Radio coverage
in major market race sites such as
- Live internet video
streaming of all ULHRA races on ULHRA.org.
Celtic
Racing Team's Unlimited Light Hydroplane Team Charity
Susan
G. Komen foundation
You'll
be in Good Company
Major corporations such as Microsoft, Mike's Hard Lemonade, Red
Dot Corporation, Frazee Paint, Boat Electric, Baker Equipment and Budweiser
have sponsored Unlimited Light hydroplane racing.
Celtic Racing is Positioned for Success
- Celtic Racing Team is aggressive, enthusiastic
and driven to win. We are a professional team with:
- A proven
crew chief with over 20 years boat racing experience who crewed for
four-time national high points champion Mike’s Hard Lemonade.
- An engine
builder with 20 years experience building winning auto and boat racing
engines.
- Celtic Racing Team has acquired
a new, race winning boat. The former UL-33 has won 12 races on the ULHRA
circuit including the last race of the 2007 season.
Celtic Racing Team Goal: Race
for the Cure
Our message is that we “Race for the cure”. We do this by
spreading awareness and information about breast cancer treatment and
preventative measures that women of all ages benefit from. Our efforts on
behalf of this very worthy cause will redound positively to our major
sponsor(s). Celtic Racing contributes through various fund raising events
throughout the year to the Susan G. Komen foundation.
Your brand can “piggy back” on the positive image of this respected, well
known non-profit organization
- A percentage of Celtic Racing Team revenues
are donated to the Susan G. Komen foundation and local breast cancer
organizations that meet the "Race for the cure" objective.
- You will align your company
with a desirable mission: Spreading awareness and information to women of all
ages while helping to raise funds aimed at finding a cure for breast
cancer.
- You will generate a positive corporate
image by demonstrating your social and community concern.
About
Motor Sports Marketing
- In more ways than one, marketing
through motor sports is an effective way to build sales, increase brand
name awareness, and gain market share. Because sponsorship at this level
is not perceived in the collective mind of the market as traditional
advertising, but rather more like community involvement, the inherent
resistance usually associated with an advertised message is non-existent.
Getting your marketing message – your story – out to the buying public by
being associated with these remarkable racing machines is not only unique,
it’s just plain cool.
- Increase
your exposure and market share by increased visibility in newspapers, on
the radio, on television and on the internet… for free. The sponsor is not
charged each time the boat is seen on television. The sponsor is not
charged each time pictures of the boat appear in newspapers next to
stories that mention the boat & sponsor. Neither does the sponsor pay
for mentions on the radio. This is the optimal kind of exposure. The
sponsor is not selling anything, per se. Their name & logo are simply
seen… again and again. Then in interviews, the sponsor gets mentioned and
thanked… again and again. Research confirms that the power of this kind of
implied credibility is huge.
We are looking forward
to a fantastic season and also look forward to working with you in what
promises to be a very exhilarating campaign. Testing and Spring Training begin
in early April with the first race scheduled in mid April. It is still early
enough for title sponsor’s to participate in choosing paint colors and schemes.
The new UL-13 is a wide-open canvas waiting for your company’s involvement and
logo! Please call J. Craig Fletcher at
206.999.7129 for more information soon as time is critical.
Sponsorship
package examples
From year-round traffic building opportunities
with our attention grabbing boat at your company event to product exposure at
large festivals, all of our sponsorships are customized to meet your marketing
objectives and budget.
Title
Sponsor
+ The Title sponsor’s name
will be the primary name of the boat used on TV, Radio and Webcast broadcasts
+ The Title sponsor’s logo will be displayed prominently
on the Tail fins and Sponson decks of the hydroplane
+ The Title
sponsor’s logo will prominently appear on all Team Uniforms & the Drivers
Uniform
+ The Title sponsor’s name will be
included in all official Celtic Racing Team press releases
+ The Title sponsor
will have a full page ad in the ULHRA’s Thunder & LightsTM publication
+ The Title sponsor will be prominently listed on the Celtic Racing
Team web site
+ The Title sponsor
may supply sales brochures and product samples to be distributed at race sites
+ The Title sponsor will be entitled to
several local displays each year
+ The Title sponsor
will receive (4) hospitality suite passes for each of the races that we
participate at
Presenting Sponsor
+ The Presenting sponsor’s
name will be included in the name of the boat used on TV, Radio and Webcast
broadcasts
+ The Presenting
sponsor’s logo will be displayed prominently on the Cowling of the hydroplane
+ The Presenting
sponsor’s logo will appear on all Team uniforms & the Drivers Uniform
+ The Presenting
sponsor will have a half-page ad in the ULHRA’s Thunder & LightsTM publication
+ The Presenting sponsor will be prominently listed on the Celtic Racing
Team web site
+ The Presenting sponsor
may supply sales brochures and product samples to be distributed at race sites
+ The Presenting sponsor will be
entitled to a local display each year
+ The Presenting
sponsor will receive (2) two hospitality suite passes for each of the races
that we participate at
Associate Sponsor
+ The
Associate sponsor’s logo will be displayed on the Hydroplane
+ The Associate sponsor will be listed on the Celtic Racing Team web site
+ The Associate sponsor may supply sales brochures to be
included in race site press releases
+ The
Associate sponsor may purchase hospitality suite passes for each of the races
that we participate at
Our new boat – we’re
making a major investment in the future.
Climb aboard and join us
for the ride!
All terms and
conditions are subject to negotiation
Celtic
Racing Team would appreciate the opportunity to meet with you to work out the
most appropriate package for your sponsorship during the 2008 race season.
Celtic
Racing Team
Phone - (206) 999-7129
Team
Marketing Contact
J. Craig
Fletcher – jcraig@celticracingteam.com
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The Hydroplane Racing Audience |
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Motor Sports fans are said to be the
most brand loyal in the world. They are very aware of who sponsors their sport,
and they have a strong tendency to support those sponsoring companies.
Sponsorship will allow you to create a lasting bond with a captured audience. Unlimited Light
Hydroplane fans are:
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